Group Photo (Left to Right): Graham Williams, Graphic Design Tutor, Matthew Mitchell and Chloe Berrigan, Graphic Design Students and Victoria Reynolds, Merseyside Health Sector Careers and Engagement Hub.
Matthew Mitchell and Chloe Berrigan, currently studying the level 3 Extended Diploma in Graphic Design, have designed promotional flyers and posters for Merseyside Health Sector Careers Engagement Hub, in support of highlighting apprenticeship opportunities with the NHS.
Victoria Reynolds and Danielle Oakford, from the Merseyside Health Sector Careers and Engagement Hub, approached St Helens College and set the students a live brief, in which they had just a few days to come up with an engaging concept and design to bust the myths surrounding apprenticeships with the NHS and to highlight the most commonly asked questions.
Chloe Berrigan said, “We spent some time researching what other organisations had produced in regards to promotional materials and really approached this from a young person’s perspective, focusing on bright colours and images that would resonate with the target audience.”
After seeing the calibre of work produced, Victoria Reynolds said, “It was extremely difficult to choose between the final two designs, as both represented exactly what we were hoping to achieve. For me, this wasn’t just a design project – both students produced insightful concepts such as the magnifying glass representing the idea of investigating the myths more closely and the hands raised highlighting the opportunity to ask questions and have them answered. We were very impressed!”
She added, “From a healthcare point of view, we want to highlight the range of careers available in the Health Sector and the work experience opportunities available to young people, without limiting this to healthcare professions alone. Careers in the NHS can extend to a whole range of fields from graphic design and marketing to photography and this collaboration with the Graphic Design department at St Helens College supports that.”
The materials that the students have produced are in circulation throughout a number of NHS Trusts across Merseyside and will also form part of the interactive resources used during student outreach events and exhibitions.
When commenting on the project, Matthew Mitchell, said, “This was a great opportunity for us to not only increase our work portfolio but to also have the opportunity to help raise awareness of the many apprenticeship opportunities available to young people. I also feel that my own personal experience of learning really gave me an insight into what would appeal to a young person, especially being within the same age group.”
Graham Williams, Graphic Design Tutor at St Helens College, said, “This was a great opportunity for Chloe and Matt to showcase the skills that they have gained throughout their time on the course and to also develop their work experience with such a large organisation. It’s fantastic to see their initial concepts come to life, especially after having such as short time frame to produce the work. We couldn’t be more proud of them.
He added, “I also hope that this will lead to further collaboration opportunities with Merseyside Health Sector Careers Engagement Hub, enabling students from other departments such as Art and Design, Game Art and Photography, to gain valuable work experience in the future too.”