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Picture of Bruno MaagWorld renowned typeface designer, font technologist and founder of type design company Dalton Maag, Bruno Maag addressed an audience of over 100 students, staff and invited guests to University Centre St Helens last week as part of a specially commissioned guest lecture.

The event which is part of the guest speaker series for the BA (Hons) Graphic Design degree programme gave students a useful insight into industry and career directions while providing excellent networking opportunities.

Bruno Maag is renowned in the typographic community. He has more than 20 years' experience specialising in custom type design. During the lecture, attendees heard first-hand about how he started in the industry and worked his way up to gain global recognition and become the owner of his own company.

He is known globally for his work in custom type design for clients including Amazon, Nokia, BMW, Vodafone and Toyota. Bruno established Dalton Maag in 1991, an independent font foundry, which today has offices in London and Brazil. Dalton Maag designs fonts for corporate identities and logos and reflects Bruno's own interests which lie in providing functional typographic solutions within a corporate environment. He also focuses on advancing intellectual property rights for font designers.

Dan McBride, Lecturer in Graphic Design at University Centre St Helens said: "We were delighted to welcome Bruno Maag to University Centre St Helens. Guest lectures like this gives students valuable opportunities to engage with a diverse range of industry practitioners, and to gain insights into current ideas and thinking within our subject area."

The BA (Hons) Graphic Design course at University Centre St Helens is a popular and contemporary course. 

Why study Graphic Design with us?

Industry Expert Tutors

Our tutors are experienced industry experts and passionate about their subject.

Learning environment

Teaching takes place in a dedicated state-of-the-art Apple Mac studio where you’ll be learning to use the latest Adobe software.

Progression routes

You can progress from St Helens College to our very own Graphic Design degree at University Centre St Helens.


Students are encouraged to undertake accredited Adobe Associate exams to enhance their CV when applying for a job or university.

Employment and graduate opportunities

On completion of this programme there are a whole host of career opportunities in creative industries.

Employer links

This area has built good links with the Northwest design community and offers work related opportunities with local design studios.